Persimmons Australia Inc: Vision
A vision statement concentrates on future; it is a source of inspiration…
“By 2008, the Australian Persimmon Industry will have improved the ability of it’s growers to conduct a profitable enterprise by
 Having more growers using best management practices;
Overcoming the current major soft fruit and quality problems
Giving a stable supply of quality fruit to existing markets
Expanding the domestic market with more Australians
consuming the fruit;
Opening new export markets and expanding existing
export markets”
Mission Statement
A mission statement serves as an ongoing guide without a timeframe, defines critical processes and outlines the desired level of performance…
“To profitably and sustainably produce a quality product to meet the demand for sweet persimmons from a range of domestic and export markets, and ensure the product is marketed and promoted to best advantage for growers.”
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